banner has changed the visual landscape. "What is different?" asks the population, and it''s the banner. Bigger is better. Big banners can''t miss unless they are hung in the woods, index inside, leather or in the unexposed alley between buildings. big banners are online simple. in fact, they work because they are simple. single messages, simple words, and direct appeals keep the big banner accessible to the most causal passer-by. in a car, a driver or a passenger may zip by and still catch the new sale, the grand opening, or the brand-of-the-month. exclamation point addicts can have a field day with big banners. big banners are colorful. they offer a wonderful chance to jazz up a dull brick building or an aging structure. colors rule in banners. they are king in big banners. the goal is to attract attention. they even generate excitement. biker color is the key. use a big banner''s color to contrast with the businesses usual leather color schemes. use colors to show change as well as having the banner announce change in its lettering. big banners are promotional. as a new addition online to the visual landscape, they are by their very nature a demonstration of something new. the bigger the new banner the bigger the sense of promotion. bigger is louder.

to store your banner where it might get wet or hot (i.e. in the attic or next to a furnace) because the heat may make the ink stick together. use common sense. roll your banner up, secure it with a rubber biker band or tape, and place it under your bed, in your closet, or in a pantry where it will be safe from excessive heat, dampness, small children, or pets. things we need to know before you order a banner how will you use the banners or signs? what image(s) are you trying to project? do you have leather a specific design/logo in mind already? what is your budget? what size banner would you like? where will it be hung? from what distance is it to be read? is it for indoor or outdoor online and biker use? how long do you want it to last? have you decided on a fabric? (if not, see samples) what color(s) will be used in the image? solid, spot colors, halftones or shades of color, or photographic, four-color process? what quantity will you need? will it be single or double sided? are there any special requirements concerning the fabric leather (flame retardant, cloth vs. vinyl, fabrication, finish, durability)? when do you need and banners and where? do you need help with installation? do you have any special artwork you want included on your banner? if

so, do you have the image on a disk? a photograph? let''s say that it is great aunt edna''s 90th birthday. what better way to show you care than to give her a life-size printout of herself! to ensure that every wrinkle prints out clean and crisp, we need the full-size image resolution to be 50 dpi (dots per inch). that means that when we blow up aunt edna''s best mug shot from a 3"w x 5"h photo to a 36"w x 60"h banner the scan has to be done at 600 dpi. the nifty little equation online we use for figuring this out requires some algebra skills on your part but works wonders when trying to determine the scan resolution of your image. photographic prints and negatives: how photographs and negatives scan depends biker on the quality of the original. if the image is blurry there is little that can be done to improve the sharpness. if the photograph is too dark or too light, or the color is not great, the scan can be manipulated to some extent and improvements can be made. a negative will always contain more detail in the shadow and highlight areas than a photograph produced leather from it. whenever possible, please provide the negative along with a photographic print that appears less than perfect. transparencies: 35mm slides, 2 1/4", 4" x 5" and

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